ABOUT

The multi-touch, multi-channel B2B marketing agency in Australia

Ginormous is the B2B marketing services brand of Open Trading Network Pty Ltd, a privately-held Australian company established in 2007. The Pipeline Machine division of the company (lead generation) started in 2011. From 2020, our B2B marketing services and lead generation packages are combined within The B2B Marketing Agency.

Collectively, we’re a full-service B2B marketing agency. For more than 12 years, we’ve been helping Aussie companies to grow/globalise, and global companies to glocalise. We share a deep understanding of how to maximise sales in B2B vertical markets. There’s no single key to success – we’re multi-touch, multi-channel, multi-discipline, and agile. We’ve got a long track record and impressive case studies. We work closely with business directors, managers, and teams to achieve growth objectives.

MEET OUR KEY PEOPLE

Melanie Williamson

Melanie Williamson

Consulting CMO & Project Director

Dion Tucker

Dion Tucker

Relationship & Project Manager

Copywriting Services

Ashling Kwok

Journalist & Copywriter

Brett Turéi

Brett Turéi

Event & Media Coordinator

Haj Tobias

Haj Tobias

SEO & Analytics

Phil McLaughlin

Phil McLaughlin

Graphics & Social Media

Eldie Arubang

Front-End Developer

Yol Perez

Yol Perez

Accounts & Administration

Tim Lumsdaine

Tim Lumsdaine

Print Production Expert

David Ferguson

David Ferguson

Web Hosting Partner

Marianne Ritter

Marianne Ritter

Branded Products Partner

Jim Gowing

Jim Gowing

Videographer & Drone Pilot

David Clare

David Clare

Corporate Photography Expert

THE PIPELINE MACHINE

We can’t identify the members of our lead generation team because they’re dedicated to working for clients and not publicly attached to our agency. We call them our ‘secret agents’. Just FYI, if you’re interested in lead generation services, here are some code-named examples:

Lead Generation Services Global

SECRET AGENT ‘X’

LEAD GENERATION – GLOBAL

“X” works on lead generation and pre-sales management for an Australian industrial technology company. As our client is reaching out to global markets, “X” communicates with leads and prospects in practically every corner of the world. Dealing with global timezones, online meetings can sometimes happen outside of normal AU business hours. “X” takes all this in her stride and our client has described her easy rapport with leads and prospects as like ‘magic’.

SECRET AGENT ‘Y’

LEAD GENERATION AU/NZ

“Y” works full-time for a client company in Melbourne where he’s well-known by name and believably based in their offices. Starting with an IT degree, “Y” lived and worked in the USA for 11 years, mining and developing leads for giants like IBM, SAP and Oracle. Joining our team to become a dedicated pre-sales agent in 2012, “Y” acquired a dinky-di accent. For many years, he’s been delivering pre-qualified ERP leads from AU and NZ deep into our client’s sales pipeline.

SECRET AGENT ‘Z’

LEAD GENERATION VIC

“Z” was a registered nurse before he became interested in direct marketing. He trained within a US-based BPO organisation to achieve a string of performance awards and Six Sigma (Yellow Belt) certification. Experienced in data mining, lead generation and opportunity-nurturing for major brands such as Canon, “Z” brought his warm bedside manner and care to the initiation and development of C-level relationships for our US-based medical technology client.

SKILLS AND SPECIALTIES

We learn new things every day. Here are just some of the things we’re already very good at doing.

B2B Marketing Strategy - Sydney - Melbourne

B2B Marketing

SERVICES

Copywriting Services Australia

Copywriting

SERVICES

Corporate Storytelling

Corporate Storytelling

SERVICES

Corporate Videos

Corporate Videos

SERVICES

Explainer Videos - Sydney - Melbourne

Explainer Videos

SERVICES

Go To Markets - Product Launches

Go-To-Markets

SERVICES

wave

Lead Generation

SERVICES

SEO Services

SEO & Content Marketing

SERVICES

Social Media Management

Social Media Management

SERVICES

Outsource Thought Leadership

Thought Leadership

SERVICES

Online Stores Developer

Online Stores

SERVICES

Website Design & Maintenance

SERVICES