Collectively, we’re a full-service B2B marketing agency. For more than 12 years, we’ve been helping Aussie companies to grow/globalise, and global companies to glocalise. We share a deep understanding of how to maximise sales in B2B vertical markets. There’s no single key to success – we’re multi-touch, multi-channel, multi-discipline, and agile. We’ve got a long track record and impressive case studies. We work closely with business directors, managers, and teams to achieve growth objectives.
ABOUT
The multi-touch, multi-channel B2B marketing agency in Australia
Ginormous is the B2B marketing services brand of Open Trading Network Pty Ltd, a privately-held Australian company established in 2007. The Pipeline Machine division of the company (lead generation) started in 2011. From 2020, our B2B marketing services and lead generation packages are combined within The B2B Marketing Agency.
MEET OUR KEY PEOPLE
THE PIPELINE MACHINE
We can’t identify the members of our lead generation team because they’re dedicated to working for clients and not publicly attached to our agency. We call them our ‘secret agents’. Just FYI, if you’re interested in lead generation services, here are some code-named examples:
SECRET AGENT ‘X’
LEAD GENERATION – GLOBAL
“X” works on lead generation and pre-sales management for an Australian industrial technology company. As our client is reaching out to global markets, “X” communicates with leads and prospects in practically every corner of the world. Dealing with global timezones, online meetings can sometimes happen outside of normal AU business hours. “X” takes all this in her stride and our client has described her easy rapport with leads and prospects as like ‘magic’.
SECRET AGENT ‘Y’
LEAD GENERATION AU/NZ
“Y” works full-time for a client company in Melbourne where he’s well-known by name and believably based in their offices. Starting with an IT degree, “Y” lived and worked in the USA for 11 years, mining and developing leads for giants like IBM, SAP and Oracle. Joining our team to become a dedicated pre-sales agent in 2012, “Y” acquired a dinky-di accent. For many years, he’s been delivering pre-qualified ERP leads from AU and NZ deep into our client’s sales pipeline.
SECRET AGENT ‘Z’
LEAD GENERATION VIC
“Z” was a registered nurse before he became interested in direct marketing. He trained within a US-based BPO organisation to achieve a string of performance awards and Six Sigma (Yellow Belt) certification. Experienced in data mining, lead generation and opportunity-nurturing for major brands such as Canon, “Z” brought his warm bedside manner and care to the initiation and development of C-level relationships for our US-based medical technology client.
SKILLS AND SPECIALTIES
We learn new things every day. Here are just some of the things we’re already very good at doing.
