“On the average, five times as many people read the headlines as read the body copy.”
Copywriting
In B2B marketing, the ultimate purpose of written communications is to sell. Content is 'king' of the digital age and the right words (in the right places) have the power to achieve your goals on many different levels. It takes strategic copywriting.
We know that almost everyone reads this headline. That's why headlines are so important.
David Ogilvy
“It follows that unless your headline sells your product, you have wasted 90 percent of your money…”
David Ogilvy
“Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy can, and does, surmount many dealer difficulties, making them secondary, and selling in spite of them.”
Victor Schwab
Statistics show that 91% of B2B marketers use content marketing to reach their customers. Why? Because it gets results.
Content marketing is the smartest investment you can make in your business. It’s a powerful tool that can generate new leads, increase your revenue, and position you as a market leader.
And a fundamental part of content marketing is copywriting.
Most people underestimate the role that good copy can play in building their business. But the truth is, the words you use to sell your products and services can make or break your brand.
It’s that simple.
It doesn’t matter how brilliant your products are. In the eyes of potential buyers, you are only as good as your content.
Capture more leads with our experienced B2B copywriters
Traditional copywriting methods that are effective for selling consumer goods often struggle to capture the attention of the B2B market.
Unlike consumer purchases which are usually made on the spot, B2B buying decisions involve multiple stakeholders, long sale cycles, and can take months to action.
Writers who understand the B2B buying process
Our experienced B2B copywriters understand the buying process and will structure your content to get the desired results in a minimum amount of time.
They will capture your brand personality and talk to your target audience in a language they understand. A jargon-free language that increases brand awareness, boosts your sales and turns potential buyers into lifelong advocates of your brand.
When you need great B2B copywriting, call our professional wordsmiths.
Got a brief? We’re listening.
TALK TO A WRITER“Great copywriting has the power to influence B2B buyer behaviour at the deepest possible level.”
Melanie Williamson
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