Number of unique Australian users accessing social media expressed as graphic percentage of Australia’s population aged 13+:
The social network. It’s not just for 'celebrity' influencers. For business, it’s serious. The astonishing fact is that the higher a person’s position in a company today, the more time they're spending on business-related social media.* It’s time to wake up and smell the coffee. The convention is on. Be there, or be square.
”Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.Philip Kottler
“Determining who the members of your audience are is the most important piece in the business puzzle.”Cendrine Marrouat
“In an age of constant live connections, the central question of self-examination is drifting from ‘Who are you?’ towards ‘What are you doing?”Tom Chatfield
“Tweets about the mundane aspects of your life contain something that is vitally important to gaining followers and taking part in discussions: Authenticity.”Ian Lamont
“These days. Most of us have the attention span of a meth-addicted squirrel.”Kristen Lamb
”As an umbrella term, we should think about social media and mobile behavior as it’s related to psychology, anthropology, communication, economics, human geography, ethnography, et al. After all, everything comes down to people.Brian Solisli
82% of people are more likely to trust a company whose leadership team engages with social media
SOCIAL MEDIA: TOP PLATFORMS
- 90% of internet users say they watch video online at least once a month
- Social video ads are forecast to be one-third of social ad spending in 2020
- Vlogs are more popular than podcasts
SOCIAL CONTENT INFLUENCES B2B BUYERS
Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative.
Source: Accenture, 2018
The power of blogging
“No matter what, the very first piece of social media real estate I’d start with is a blog.”Chris Brogan
Every business needs a website with a blog component where fresh, socially-valuable, SEO-powerful content is frequently posted. Call it “news” or whatever you like, but content is king in the competition for higher visibility, greater credibility, more effective social promotion, and superior performance in search engine results.
The power of newsletters
“If you don’t like the news, go out and make some of your own.”Wes Nisker
Engaging newsletters help a business to remain top-of-mind with customers, prospects, and interested parties. How do newsletters fit into the social media picture? With behavioural tracking for real-time measurement, a worthy newsletter is not just measurable but more likely to be shared around.
The power of commentary
The mutualisation of social media demands participation. Make a connection. Join a conversation. Contribute. Share.
“You are what you share.”C W Leadbeater
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