Explainer Videos

An explainer video is a specialised short form (1-2 minutes) that starts with a tight script to explain how problems are solved by features and benefits, and ends with a call-to-action. We've made some great explainer videos with ROI many times over.

Why do companies targeting B2B markets need explainer videos for 'new' products and services? Just look at the facts...

“59% of executives prefer to watch a video rather than read text.”

“A one-minute video is worth 1.8M words.”

“Including video in an email leads to a whopping 200-300% increase in click-through rate.”

“Around 45% of the businesses use explainer videos on their homepage, and they are happy with the result.”

“It’s the best way to attract and engage your audience and can provide as much as an 80% boost in conversion rates.”

It’s a specialised art-form to make an educational, impactful, persuasive, and motivational explainer video for your company, product, or service within 1-2 minutes. Relatively low-cost to produce, an explainer video represents one of the best opportunities for ROI on marketing investment that a company can make. Some of our explainer videos have gone on to help generate sales revenue for many years after initial production. When you’re going outbound with introductions, or responding to initial enquiries, an explainer video appearing as a thumbnail on your email is enticing to recipients who are very likely to click-through and get your messaging. View these hard-working examples made for our clients:

Depending on the B2B marketing strategy, we sometimes recommend to clients that an explainer video is needed to achieve certain outcomes. We also make explainer videos for any business that needs one. We’re particularly good at explaining more complex concepts in ways that are easy for target recipients to understand. If an explainer video is what you need, talk to us about your requirement.

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